The face behind the ‘In the Details’ is Lucy. A brilliant designer whose wedding I photographed last November. She completed all her details, stationary and design herself, which was incredible. I am so pleased she could share her story with us here.
Could we begin by hearing a little bit about Lucy and how you became a Wedding Stationary & Details Designer?
In the details started off as a hobby in 2014 when I offered my help designing wedding stationery for a friend’s wedding having qualifications in design. I felt right in my element and loved the creativity and found it really enjoyable; it was lovely to receive such positive feedback on my designs. When people told me to do it professionally I thought… why not!
Last year I faced my most critical client… myself! I enjoyed every moment of creating the details for our wedding and making it personal to us. I appreciate how important and stressful wedding planning can be. I believe that the small details play a big part, so attention to detail is really important to me.
What is your favourite type of design work to complete for a wedding?
The wedding invitations/save the date are my favourite part to design as they are the first thing which the guests see; they set the theme and get them excited about the big day. I especially love doing bespoke requests as it is so much more personal bringing a couples vision to paper.
What difference do you think having professional design makes to the overall look of the wedding day?
Wedding Stationery plays such a big part in a couple’s big day from the Save the dates to the thank you cards and everything in between. Having your wedding stationery professionally designed helps to pull the whole theme of your wedding together. The stationary is the first point of contact from the couple to the guests, and sets the theme throughout the wedding. It is often something which treasured years to come.
There are so many of the little details which can be included within a wedding collection. Including on the day stationary which is now becoming more and more important [Order of service, table plan, signage, place names, table numbers, menus].
It can be difficult for a couple to decide on an initial look, whilst I have some clients who come to me with a clear bespoke vision, I can also help guide couples to a theme which works for them. To help couples I have now developed a range of in house designs which can be personalised to any colour theme to take the ease of planning. Any occasion deserves as special design so I design to fit any budget.
What were the most popular trends of 2016?
– Minimalism – Typography became very popular for 2016, the background is kept simple and the typography is at the forefront.
– Metallics – This theme has been very popular, but were used in small doses to make a big impact. Gold foil was key for stationery finishing touches.
– Darker Colours – Winter 2016 was all darker tonal prints and deep reds.
– At the end of 2016 saw the trend for acrylic signage and details which I see continuing for 2017.
Do you have any predictions on what trends 2017 will bring to design for weddings?
– Mixing of prints and textures – Floral designs with bold fonts and prints. Mixing of two patterns on the reverse of the stationery or envelope liners. I also see mixing materials… a kraft card with a white textured card.
– Greenery and lots of it! – Pantone’s colour of the year is ‘greenery’ and one of the main trends at the moment is white and green. All matters of foliage are transitioning across wedding themes. Cacti have been a huge trend for interiors and these prickly things are sneaking into the wedding industry, from prints on stationery to table centrepieces.
– Pinks and Pastels – Nude and blush will be key, paired with white and gold for a touch of glamour. Iridescent finishes and pearlised cards will also follow from fashion trends.
– Scandi – Scandi is everywhere at the moment from pop up coffee shops to home interiors. I see it being used for weddings this year with a focus on light and space… for a simplistic and fresh look. Copper and wood will still be used to give warmth to the palette.
– Metallics – Continuing from 2016, metallic is here to stay… mixing copper with gold’s and silvers. They are just so versatile and go with any colour.
– Organic – A trend that is effortless yet breathtaking. Bringing in colours from greys and browns, to blues and charcoals for a classic feel. Whilst there is a lot of classic kraft card, with strong calligraphy, whilst matching it back with marble to make it look more modern.
– Velvets – Especially for winter weddings for ribbon details, more couples are incorporating the season into their wedding and building their theme around the season.
– Photography on stationery – Having a photograph of the couple on the invitation is already a big trend in America and I see it being popular in the UK, especially for the save the dates and thankyou cards rather than the main invitations.